Filtromatic chat
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In 2008, flirtomatic violated the British flirtbox trademark by naming its chat window "flirtbox". The company also expanded into Germany that year and into Australia in 2009. įlirtomatic reached 1 million users and had a 475 percent revenue increase in 2008. The following year, Flirtomatic adopted a " freemium" model, switching from subscriptions for mobile to mobile advertising revenues and premium services. By November 2006, Flirtomatic had 185,000 registered users. "due to workers trying to waste that last hour before the end of their working day," according to MediaWeek. The company’s emphasis on flirting has differentiated it from more traditional online dating sites geared toward matching users with one another.įlirtomatic had 100,000 users in July 2006, with a Flirtomatic poll revealing that online flirting peaks daily at 4:30 p.m. How could we create an application that could make flirting as easy, fun and good as it possibly can be for mobile?’ " Fjord took a lead role in securing funding to build and launch Flirtomatic, which is now independently run.įlirtomatic’s proprietary multimedia interaction platform was designed to provide a consumer entertainment proposition that stood between the popular social networking and online dating services. "Some bright spark piped up and said, ‘We’re describing flirting’ to which the rest of us thought, ‘Wow! There’s an idea. "When we described dating on the mobile and what it’d feel like, we talked about messaging, fun, humor, a light touch," Curtis said to .uk.
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The service started as a Fjord concept when Nokia enlisted the company to propose five ideas for mobile, one of which became Flirtomatic. The company also developed such features as Flirtograms and Supersnogs.
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Mark Curtis, the former CEO, left the company in July 2011 when Neil Goldberg took over the CEO role.įjord created and developed the flirting theme, invented the service's name and was instrumental in the design of all digital interfaces. Azulai, the company chairman, previously founded iTouch, the London Stock Exchange-listed mobile entertainment business sold for £180 million ($284 million) in June 2005. Flirtomatic monitors its site in order to maintain a PG-rated content.įlirtomatic was founded by Avi Azulai and Mark Curtis in 2005. The company generates revenues from online advertising and value-added services paid for through carrier billing, premium SMS and card payments. Flirtomatic users average six logins a day while its iPhone users check in nine times a day. The service, open to users 18 and older, has 3.5 million (1.5 million in the U.S.) registered users. Flirtomatic has partnerships with AT&T, Verizon, Virgin Mobile, Cricket, Vodafone, T-Mobile, Orange, MetroPCS and ninemsn and has attracted mobile advertising from companies such as Fiat, Peugeot, NatWest, O2, Vodafone, Rimmel, Samsung, Walkers, Orange, 3, McDonald's, H&M and Sony Pictures. The service is available on iPhone, Android, BlackBerry and Ovi and has integrated Facebook into its services. įlirtomatic is available to mobile users in Britain, Germany, Australia, Spain, Italy and the United States. About 80 percent of its members access Flirtomatic via mobile phone. Flirtomatic has virtual currency known as FlirtPoints, which members can purchase and use to buy additional services, such as virtual goods, and pay to promote or advertise their profile within the service and through alert features. įlirtomatic allows members to connect on the basis of preferences, interests, location and other information stored in their profile chat with other users send immediate messages with graphics and photos rate other members and find user-generated editorial content relating to flirting and dating. in a study by the mobile measurement company Ground Truth. Operated by Handmade Mobile Entertainment, Flirtomatic was named the number one mobile dating site in the U.S.
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Flirtomatic was an online flirting and social networking service for people connected to the Internet via mobile phone or PC.